Tuesday, July 03, 2007

Oh yeah, WTF?

Have you seen the new Axe fragrance commercials? Here is a sampling of them on YouTube.

Aside from being ridiculous, not particularly funny, and terribly degrading, where the hell did they get the spelling of the famous porn theme?

Bom Chicka Wah Wah?!?!

First of all, "bom"?!?! Where the hell did that come from? Everyone knows it "bow". And if you're going to use onomatopoeia, then spell the words like you end up saying them, i.e. "wow" instead of "wah". I know the classic sound is made by a wah-wah pedal, but it's clearly "wow".

It's simple people. If you're uncertain about it, you can look these things up. It seems likely that they made up their own misspelled phrase so that they could copyright it. Which is just stupid, like the whole idea of Axe fragrances.

Oh, and don't forget, Axe is made and marketed by Unilever, the enlightened, sensitive people who came up with Dove's "Campaign for Real Beauty". Hypocritical much? Anything to make a buck, I guess.